Africa-Experience is a successful tour operator specialising in travel to southern and eastern Africa. Our team is a vibrant mix of travellers, creatives, and professionals who are passionate about Africa and committed to delivering exceptional travel experiences.

With locations in South Africa, Namibia, Botswana, Tanzania, Kenya, and Germany, we’re growing — and looking for the right people to grow with us.

To strengthen our team, we are looking for a:

Social Media Manager

This is a full-time position based in Cape Town, South Africa. You will work closely with our marketing, content, and sales teams to manage and grow our social media presence across multiple platforms.

Position Overview:
We’re looking for a creative, data-driven Social Media Manager with a proven track record in building brands, running paid campaigns, and creating effective social media strategies. You’ll be in charge of developing and managing our social media presence, engaging our audience, collaborating with partners and influencers, and ensuring our online presence reflects the unique, high-quality experiences we offer in Africa.

Key Responsibilities:

• Strategy & Planning: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
• Content Planning & Creation: Plan, create, and schedule high-quality, on-brand content (visual and written) for Instagram and Facebook, and potentially other relevant platforms.
• Account Management: Own and manage our social media channels, maintain a consistent voice, and actively engage with followers.
• Campaigns & Advertising: Create and manage paid ad campaigns, including budget management, targeting, A/B testing, and performance optimisation.
• Analytics & Reporting: Track performance, prepare regular reports, and use data insights to refine strategies and content.
• Community Management: Monitor comments, messages, and mentions across platforms, and maintain a friendly, helpful brand voice in interactions.
• Collaborations: Identify and manage partnerships with influencers, content creators, tourism boards, and brand-aligned collaborators.
• Cross-Team Collaboration: Work closely with content, design, and sales teams to ensure alignment with marketing goals and campaigns.

Your Profile:

• Experience: 3+ years of professional experience managing social media accounts and paid campaigns for a brand — preferably in travel, tourism, or lifestyle.
• Proven Track Record: Demonstrable success in building and growing engaged social media communities and delivering measurable results.
• Platform Knowledge: Deep understanding of platform-specific trends, tools, and best practices (especially Instagram and Facebook).
• Content Creation: Strong visual eye and ability to brief or create social-first visuals and videos using tools like Canva or Adobe Suite.
• Ads & Analytics: Skilled in running paid ads on Meta platforms and interpreting results using tools like Meta Business Manager and Google Analytics.
• Organisation & Initiative: Self-motivated, detail-oriented, and proactive with excellent time management and planning skills.
• Language: Fluent in English; German language is a plus.
• Destination Knowledge: Familiarity with travel in Tanzania, Kenya, Namibia, Botswana, or South Africa is an advantage.

We Offer:

• A permanent, full-time role with room to grow in a supportive and friendly team
• A positive, open working environment that values creativity and initiative
• A varied and exciting role in the travel industry
• Hybrid working model possible (Cape Town office & remote days)
• 25 leave days per year
• Support with work visa (South Africa, if required)
• Contribution to health insurance (South Africa)
• Opportunities to gain destination knowledge through fam trips

We look forward to receiving your application, including your salary expectations and earliest possible start date. Please send your application documents by email to AK at hr AT africa-experience DOT com with the subject line: Social Media Manager

Africa-Experience ist ein erfolgreicher Reiseveranstalter, spezialisiert auf Reisen in das südliche, zentrale und östliche Afrika. Unser Team wächst und ist ein bunter Mix aus Reisenden und Abenteurern. Als Africa-Experience Familie haben wir Standorte in Namibia, Südafrika, Botswana, Tansania und Kenia. Zur Verstärkung unserer Teams suchen wir zum nächstmöglichen Termin:

Assistent/in des Geschäftsführers (w/m/d)

Ob du die Chance nutzen und zu uns nach Südafrika auswandern oder lieber das Leben im sonnigen Freiburg genießen möchtest, steht dir dabei frei. Gerne unterstützen wir dich hierzu auch bei der Entscheidungsfindung. Unabhängig davon erwarten dich auch mehrmonatige Einsätze vor Ort bei unseren Standorten im südlichen und östlichen Afrika.

Dein Aufgabengebiet:

Deine Aufgabe ist es, den geschäftsführenden Gesellschafter auf dem kontinuierlichen Wachstumskurs der Firma zu unterstützen und das Unternehmen im Hinblick auf Beratungsqualität, Teamkultur, Kosteneffizienz sowie in der Außendarstellung (Marketing) erfolgreich weiterzuentwickeln.

Während sich die Gesellschafter künftig mehr um die strategische Ausrichtung kümmern, übernimmst du nach und nach Teile des operativen Geschäfts.

Dein Profil:

• Abgeschlossene Berufsausbildung und/oder Studium, idealerweise im Bereich BWL/Tourismus oder Marketing und idealerweise mindestens zwei bis drei Jahre Arbeitserfahrung
• Gesucht wird eine selbstbewusste Persönlichkeit mit sehr guten Menschenkenntnissen
• Vorausgesetzt werden ein sicheres Auftreten, exzellente Kommunikationsfähigkeit, große Begeisterungsfähigkeit und ein sehr hohes Maß an Engagement und Eigeninitiative
• Gesucht wird eine werdende, moderne Führungskraft, die sich trotz der zukünftigen Führungsverantwortung als Teamplayer und Motivator versteht und dies im Berufsalltag vorlebt

Wünschenswert:

• Berufserfahrung im Bereich Tourismus
• Zielgebietskenntnisse im südlichen, zentralen oder östlichen Afrika
• Kenntnisse in den Bereichen Kundenbetreuung, Buchhaltung, Vertrieb und Marketing

Wir bieten:

• Eigenverantwortliches Arbeiten mit großer Entscheidungsfreiheit
• Hervorragendes Arbeitsklima
• Verantwortungsvoller und abwechslungsreicher Aufgabenbereich
• Internationale Erfahrung durch Einsätze an unseren verschiedenen Standorten
• Wissenstransfer und Vermittlung von strategischem Denken und Ausrichtung durch den bestehenden Geschäftsführer

Wir freuen uns auf deine aussagekräftige Bewerbung einschließlich Gehaltsvorstellung und frühestmöglichem Arbeitsbeginn. Bitte sende deine Bewerbungsunterlagen per E-Mail an Holger Wiebe: hr AT africa-experience DOT com Betreffzeile: Assistenz der Geschäftsführung

Africa-Experience is a tour operating business with ground-handling offices in Tanzania, Kenya, South Africa and Namibia. Since 2007, we take our guests on exciting safaris and adventurous trekking tours in East and Southern Africa.

We are looking for experienced travel consultants to join our team in Somerset West or Pinelands, Cape Town.

The successful candidate must be passionate about Africa, able to work under pressure, have attention to detail, be customer focused, show leadership qualities, be an excellent team player, committed, hardworking and eager to continuously learn.

Your responsibilities include:

• Directly liaising with international clients & agents via various communications channels such as email, telephone, social media etc., for various inbound enquiries
• Planning and designing itineraries, combining appropriate accommodations and destinations
• Managing the reservation process for bookings up until completion of travel
• Fast turnaround time on all enquiries
• Occasional Saturday duty (on a rotational basis- ca every 6-8 weeks)
• Travelling will be required for educational trips (We only sell what we have personally experienced!)

Your profile:

Knowledge required:

• Good destination knowledge for Tanzania, Kenya, Namibia and/ or South Africa
• Knowledge and understanding of tour operating and reservations processes based on study and/or work experience

Skills:

• Languages: Fluent in written and spoken German and English is essential (not negotiable!)
• Have a good telephone manner and excellent communication skills
• Possess excellent organisational skills and be able to multitask

System skills:

• Computer literate with MS-Office, especially Word, Excel, as well as email applications-/client such as Outlook or Thunderbird
• Working experience in electronic reservation systems Jack, SABRE

Work experience:

• Minimum of three year’s travel and/or tour consulting experience

Tertiary education:

• Travel and Tourism (or related) preferred but not essential

Abilities:

• Accurate and having attention to detail whilst working under pressure
• Excellent communication
• customer focused
• committed and hardworking
• eager to learn
• excellent team player

We offer:

• a competitive salary based on experience
• contribution to medical aid
• 25 leave days per year
• educational trips
• welcoming working environment in a friendly and supportive team

If you are passionate about Africa and seek  a position with an international travel company, please send your CV, a motivational letter and salary expectations to Daniel at hr [at] africa-experience [dot] com. Please add the subject line “Application: Travel Expert”.

Africa-Experience is a tour operating business with ground-handling offices in Tanzania, Kenya, South Africa and Namibia. Since 2007, we take our guests on exciting safaris and adventurous trekking tours in East and Southern Africa.

We are looking for a bilingual content writer (German and English) to support our global marketing team. This role can be fulfilled either at our head-office in Somerset West or remotely from home; it can either be a full-time position or on a freelance basis. We are looking for the right person and are flexible to make the set-up work for everyone involved.

This is a classic content writer position where you will be asked to write high volumes of content, with the added benefit of exciting subject matters of travel and safari.

Your responsibilities

• Researching and writing content for digital and print. This includes but is not limited to: blog posts, accommodation descriptions, itineraries, website and brochure copy, press releases etc.
• Translating from German to English and English to German
• Selecting images to match written content
• Following best practice SEO guidelines
• Following brand writing guidelines and tone of voice as well as writing briefs
• Supporting team in any written content needs and projects as they may arise

Your profile

• You write German as well as English fluently (essential and non-negotiable)
• Your spelling and grammar in both languages is impeccable (essential and non-negotiable)
• You have at least basic knowledge of SEO best practices
• You have at least some experience in writing professionally either through previous working experience, internships or personal published writing projects
• You are focused on delivering results, write efficiently and economically
• You have travelled around Africa (advantageous)
• You have experience in the tourism industry (advantageous)
• You work reliably and independently with little direct supervision
• You are an excellent digital communicator

We offer

• Flexibility in work arrangement: freelance, full-time, in-house or remote – if you are the right person for the job, we will make it work
• Creative freedom to develop and implement new content ideas
• A competitive remuneration based on experience and working arrangement
• If full-time position: contribution to medical aid, 25 leave days per year, welcoming working environment in a friendly and supportive team

If you love writing, travel in Africa and spending time in nature and have a great work ethic – we’d love to hear from you. Please send your application including motivational letter, portfolio of published works, salary expectations and CV to AK at hr [at] africa-experience [dot] com . Please add the subject line “Application: Content Writer”. Successful candidates will be contacted for a short writing assessment.