Africa-Experience is a successful tour operator specialising in travel to southern and eastern Africa. Our team is a vibrant mix of travellers, creatives, and professionals who are passionate about Africa and committed to delivering exceptional travel experiences.

With locations in South Africa, Namibia, Botswana, Tanzania, Kenya, and Germany, we’re growing — and looking for the right people to grow with us.

To strengthen our team, we are looking for a:

Social Media Manager

This is a full-time position based in Cape Town, South Africa. You will work closely with our marketing, content, and sales teams to manage and grow our social media presence across multiple platforms.

Position Overview:
We’re looking for a creative, data-driven Social Media Manager with a proven track record in building brands, running paid campaigns, and creating effective social media strategies. You’ll be in charge of developing and managing our social media presence, engaging our audience, collaborating with partners and influencers, and ensuring our online presence reflects the unique, high-quality experiences we offer in Africa.

Key Responsibilities:

• Strategy & Planning: Develop and execute social media strategies to increase brand awareness, engagement, and lead generation.
• Content Planning & Creation: Plan, create, and schedule high-quality, on-brand content (visual and written) for Instagram and Facebook, and potentially other relevant platforms.
• Account Management: Own and manage our social media channels, maintain a consistent voice, and actively engage with followers.
• Campaigns & Advertising: Create and manage paid ad campaigns, including budget management, targeting, A/B testing, and performance optimisation.
• Analytics & Reporting: Track performance, prepare regular reports, and use data insights to refine strategies and content.
• Community Management: Monitor comments, messages, and mentions across platforms, and maintain a friendly, helpful brand voice in interactions.
• Collaborations: Identify and manage partnerships with influencers, content creators, tourism boards, and brand-aligned collaborators.
• Cross-Team Collaboration: Work closely with content, design, and sales teams to ensure alignment with marketing goals and campaigns.

Your Profile:

• Experience: 3+ years of professional experience managing social media accounts and paid campaigns for a brand — preferably in travel, tourism, or lifestyle.
• Proven Track Record: Demonstrable success in building and growing engaged social media communities and delivering measurable results.
• Platform Knowledge: Deep understanding of platform-specific trends, tools, and best practices (especially Instagram and Facebook).
• Content Creation: Strong visual eye and ability to brief or create social-first visuals and videos using tools like Canva or Adobe Suite.
• Ads & Analytics: Skilled in running paid ads on Meta platforms and interpreting results using tools like Meta Business Manager and Google Analytics.
• Organisation & Initiative: Self-motivated, detail-oriented, and proactive with excellent time management and planning skills.
• Language: Fluent in English; German language is a plus.
• Destination Knowledge: Familiarity with travel in Tanzania, Kenya, Namibia, Botswana, or South Africa is an advantage.

We Offer:

• A permanent, full-time role with room to grow in a supportive and friendly team
• A positive, open working environment that values creativity and initiative
• A varied and exciting role in the travel industry
• Hybrid working model possible (Cape Town office & remote days)
• 25 leave days per year
• Support with work visa (South Africa, if required)
• Contribution to health insurance (South Africa)
• Opportunities to gain destination knowledge through fam trips

We look forward to receiving your application, including your salary expectations and earliest possible start date. Please send your application documents by email to AK at hr AT africa-experience DOT com with the subject line: Social Media Manager